Creating a Promo Target List
Looking for new places to send promotion information on your latest release? An outlet to publicize placement in a contest? Here is a list of spots you might not have considered for your publicity kit, advance reading copies, press releases or other promotional materials.
- Hometown newspaper (often a weekly), and regional newspaper (a bigger daily paper).
- Book review section of your regional newspaper
- High school newspaper, college newspaper
- Church news bulletin
- Corporate bulletin, company newsletter or bulletin board at your workplace.
- Local radio stations that host interviews or have a book discussion program.
- Local television stations. Some stations host early morning talk shows with a local slant.
- Newspapers, radio and television in any regions with which you have close ties. Did you live or work in Jackson, Mississippi for several years? Pitch your news there too.
- Local RWA chapter newsletter and newsletters for other chapters to which you belong.
- Present a workshop or do a book signing with regional RWA chapters
- Booksellers with whom you have cultivated good relationships
- Local library
- Romance review sites
- Bookstores
- Send postcards to friends. Friends are great at spreading the word!
- Readers groups
- Web site for your publishing house or line
- Web mistress for your RWA chapter
- RWA chapters that sponsored a contest you won
- RWR First Sale column, if applicable.